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This web site mortality-trends.org has the following on the web site, "Bull; Trends in national mortality rates." Our analyzers saw that the webpage also said " This website shows time trends in mortality rates." The Website also said " The rates are for particular countries, ages and causes of deathand you can choose which. To begin, click one of the images at right. Full sets of graphs are available for 40 countries, including the United Kingdom, the United States, Canada, Sweden, Australia, New Zealand, the Netherlands, Germany, Japan, France, Spain, Singapore and Italy. WHO is not, however, responsible for any of this sites content." The website's header had mortality trends as the most important optimized keyword. It is followed by mortality rates, mortality rate, and mortality graphs which isn't as highly ranked as mortality trends. The next words mortality-trends.org used was international. WHO was included but might not be viewed by web crawlers.